DALLAS - (December 1, 2011)-
Red
Mango is expanding to Mexico. Today, the Dallas-based chain and
one of America's fastest-growing yogurt and smoothie brands
announced its first international franchise agreement in an
exclusive deal with
Cinemex, the leading national chain with 184
movie theaters operating across Mexico. Cinemex will own and
operate the Red Mango franchise with a goal of making Red Mango the
leading frozen yogurt brand in Mexico.
Details of the announcement include introducing Red Mango kiosks
immediately into movie theaters in addition to developing an
undisclosed number of free-standing stores.
"This is a major milestone, and I am especially pleased that we
are expanding Red Mango internationally from the U.S. with one of
the world's great companies," said Barry M. Barron, Sr., chief
executive officer of Red Mango. "Cinemex brings resources which
make them an experienced partner for rapid and high-quality
development in Mexico. It is a perfect way to launch our efforts to
expand the brand internationally."
Recognizing the rapidly growing market for healthy frozen yogurt
in Mexico, Cinemex Commercial Director Jaime Rionda set out to find
the world's best frozen yogurt to bring to Mexico. Sr. Rionda
researched Red Mango and the chain's popular rise across the United
States and was attracted to the brand, the concept design and the
taste of its award-winning all-natural nonfat frozen yogurt and
fresh fruit smoothies.
"Mexican consumers, in general, and the 65 million customers of
Cinemex theatres, in particular, are already familiar with frozen
yogurt," Sr. Rionda said. "They have tasted the rest, and now, with
Red Mango, they will have a chance to taste the best."
Cinemex is building the leading entertainment and food concept
company in Mexico. "In all our endeavors we strive to be the
leader and to provide the best offering in the market," Sr. Rionda
said. "We are achieving that with our coffee concept, Café Central;
and we intend to achieve that in the frozen yogurt and smoothie
category with Red Mango. My task was to find the best frozen
yogurt in the world to bring to Mexico, and we have done exactly
that by choosing Red Mango."
The first Red Mango locations are expected to open in Mexico
City beginning 2012.
About Red Mango:
Red Mango, one of the fastest
growing retailers of all-natural nonfat frozen yogurt and fresh
fruit smoothies, opened its first U.S. store in July 2007 in Los
Angeles, and has since celebrated more than 140 store openings
across the U.S. Red Mango was named the
number one smoothie and frozen yogurt chain in America in Zagat's
2011 National Chain Restaurants Survey. Other awards
have included the prestigious Nation's Restaurant News' "Hot
Concepts!" award and the industry-recognized SupplySide's
"Scientific Excellence Award," as well as best frozen yogurt honors
in Los Angeles, Seattle, Las Vegas, Chicago, Utah and New York by
highly-regarded independent publications. Headquartered in Dallas,
Red Mango serves uniquely delicious frozen yogurt that is
all-natural, nonfat and lowfat, gluten-free and packed with
beneficial live and active probiotic cultures like
GanedenBC30(Bacillus coagulans GBI-30, 6086), which helps support a
healthy immune and digestive system when consumed as part of a
balanced diet and healthy lifestyle. Red Mango is the first frozen
yogurt retailer to earn the National Yogurt Association's Live and
Active Cultures seal for meeting the required criteria for healthy
frozen yogurt. Red Mango recently expanded its menu to include
satisfying meal options such as its all-natural made-to-order fruit
and yogurt parfaits and fresh fruit smoothies, and also introduced
the world's first all-natural probiotic iced teas that are
hand-shaken to order.
More information about Red Mango is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter
at www.twitter.com/redmango or www.twitter.com/dankimredmango. For franchising
information, please visit www.redmangofranchising.com or call
214-871-6865.