DALLAS, June 6, 2012 /PRNewswire/ -- Red
Mango, rated America's #1 Zagat-rated frozen yogurt and smoothies
chain in the 2011 National Chain Restaurants Survey, has introduced
its newest frozen yogurt flavor called "Honey Badger." And the only
way the company is promoting it to consumers outside of its stores
is through social media.
The first-ever social-only flavor launch from Red Mango follows
the similarly named feisty animal that won millions of viewers in a
YouTube sensation. And much like the iconic Honey Badger that stops
at nothing in the wild, the frozen yogurt flavor is already showing
its championship status on the store menu in the hearts, minds and
online posts of fans of Red Mango.
Made with the company's all-natural nonfat frozen yogurt and
pure honey, the Red Mango Honey Badger frozen yogurt offers a sweet
and creamy satisfying flavor that both kids and adults will
enjoy.
"We wanted to show the true power and influence of our social
media audience by speaking directly to them with our brand new
flavor, and letting them decide where to take the message,"
said Dan Kim, founder and
chief concept officer of Red Mango, Inc. "The reaction has been
huge and, once again, it shows the reach that consumers have to
share the love."
To keep the campaign true to its social media roots, Kim
announced the Honey Badger flavor on Facebook, Twitter, Pinterest
and Instagram, limiting the only thing in stores to the flavor
label. With the irreverent message "Try it...or not. We don't
care." the new flavor is winning appetites in an online dialogue
that has crowds of people talking:
@EmmmmmyVav: Brb dying of laughter. @mariahison_FIYA @carolinehmartin @DanKimRedMango pic.twitter.com/xiaB08lB
@JSVasa77: Honey Badger came early to @RedMangoSFSD. Eww... Look at it eat that
snake!@DanKimRedMango @RedMango#wedontcare http://pic.twitter.com/LNSEi2L5
@fleurdelyss: Saw this yesterday and could not stop
laughing.
@bri8blue: #honeybadger and dark chocolate yummy!
@DanKimRedMango @RedMango pic.twitter.com/iWwsLN9c
@enavoy: Like x5372928027363291
@jasieeubanks: what does it taste like?
@MikaelShort: They have They have a new Honey Badger flavor..
With peanut butter... YUM. (@ Red Mango) 4sq.com/KYIlAt
@KendellSimms: @NatalieL33 @bethamig Red Mango in Legacy has a
flavor called Honey Badger today!!! #thoughtyoushouldknow
#hilarious
@xoxoMegan96: Definitely wanting to try the Honey Badger frozen
yogurt at Red Mango!! #honeybadgerdontcare