Red Mango To Test In-Store Concept with United Supermarkets

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LUBBOCK, TX (February 10, 2012)- United Supermarkets has announced a strategic relationship with Red Mango, the #1 Zagat-rated frozen yogurt and smoothies chain in America, with plans to test a store-in-store concept offering healthy frozen yogurt and smoothies to its grocery guests.

United is slated to open its first Red Mango counter later this month at its Judge Ely Blvd. location in Abilene. Construction begins inside the store on Feb. 13.

This is the first Red Mango location in Abilene and the concept will be operated by Lubbock-based Beach Ventures, LLC.  Buddy Beach is the franchisee holder for Red Mango and operates a full sized Red Mango location in Lubbock.

"We are pleased to team up with United Supermarkets in opening the Red Mango franchise in Abilene," said Beach. "We are very proud of our healthy assortment of offerings and look forward to becoming a part of the Abilene business community."

"We know frozen yogurt has become a popular family treat, and Red Mango is one of the healthiest in its category," said Wes Jackson, chief merchandising officer for United Supermarkets, LLC. "Both United and Red Mango share a commitment to the health and wellness of our guests, so we feel this is a natural fit. We are excited to offer our guests a unique in-store experience with Red Mango."

The Red Mango counter will also serve Arriba! coffee, United's popular house brand.

"We believe Red Mango and Arriba! will both resonate with our Abilene guests and are delighted to be offering these new services," said Jackson.

The Judge Ely Blvd. location also has housed a Sharky's Burrito Co. location since 2006.

Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and low fat, gluten-free and packed with beneficial live and active probiotic cultures to help support a healthy immune and digestive system when consumed as part of a balanced diet and healthy lifestyle.